Mobile optimization is a digital marketing buzzword that means a website is designed to adapt to the device the consumer is using to search for your business. Well, both search engines and the people who use mobile devices to search for local businesses favor mobile-optimized websites. Last year, mobile internet usage surpassed desktop. Besides, imagine it from a consumer's perspective. Search engines favor mobile-optimized websites too.
I know you want your business to rank high in searches. In April , Google updated its search ranking algorithm to reward mobile-friendly websites. And in May , Google tweaked this algorithm so that mobile-friendly websites got an additional boost in search rankings. How does Google define mobile-friendly? Here's the definition from Google's Mobile Terms Glossary:. It's designed for the form factor of the device and its display. Take a look at this user-friendly mobile website :.
Image credit: TopDesignMag. Its simple design and comprehensive navigation make it easy to find the flight or hotel, or car you need by using only your thumb. Your mobile design needs to be focused on making it as easy as possible for users to navigate and find the information they need. Google let everyone know last year that mobile-friendliness is now an important ranking factor. But what many fail to realize is that a responsive design and an optimally mobile-friendly one are not the same thing.
Google considers a long list of elements when deciding how mobile-friendly a website really is, such as:. Websites that are specifically mobile-optimized, however, can focus on perfecting all these points and more for mobile friendliness — and reap the SEO benefits.
SEO has changed a lot over the years. And because search engines are just as preoccupied with UX as all marketers should be, they ensure that mobile-optimized websites also get a boost in local search results.
Image credit: Geek Squad. When I click on it, it shows me locations near me, with Google Maps integration and helpful links for directions:. This kind of functionality is incredibly valuable for encouraging in-store sales. Everyone's on Mobile. Mobile Users Act Differently. Even though they may be limited by data, mobile users are consuming visual media like crazy, and they do so primarily through videos and images.
Having different viewing habits creates yet another opportunity to engage potential customers beyond their desktop. Tablets are Money-Making Machines. Did you know that tablet users account for the highest average transaction than any other device? And yep, that includes desktops. Landing Page Conversions.
Landing pages on mobile should be different than your desktop, so a website needs to accommodate this with pages that have a clean design, clear call-to-action and a super fast load time. Not following mobile landing page best practices can be a costly risk when it comes to mobile conversion rates. Because, well, Google. Google now hands out some significant penalties for any websites failing to meet their standards for mobile optimization.
And as we all should know by now, your business needs to be friends with Google. Responsive design helps ensure the mobile optimization of your website. This tends to cost more to develop, but it ensures the mobile optimization of every aspect of your website. This will provide significant benefits over the long run. The following benefits result from a mobile optimized website:.
User experience is essential. The mobile experience is much different from the computer experience. Visitors need to be able to read your web pages with ease, click links without zooming in, and navigate your site on a smaller screen.
Without mobile optimization, users often struggle to read or navigate websites on mobile devices. When you optimize your website to meet mobile standards, then your website should load quickly. A mobile optimized website increases the likelihood of engaging your visitors.
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