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However, we do want to ensure that those who may wish to, and are in a position to support at a philanthropic level, can be engaged with in a wholly appropriate way, fitting to their interests and known charitable activities. There are a number of individuals who could make a huge difference to our mission of preventing extinction, and we would like to better understand their potential interest in our organisation and activities.
Before reaching out to these individuals about supporting our work, we may seek publicly available information to help us understand those who may choose to support us and to ensure we make requests to those who may be both able and willing to give.
We may also ask an 3rd party fundraising organisation to support this activity, providing we have assurance that they are working to our fundraising values.
We may also use publicly sourced images to help identify individuals who attend our events. We use a variety of public access sources to obtain such information including newspaper websites, business publications, the official websites of companies, charities and foundations, and the following:. We consider that it is in our legitimate interest to collect and use this information and, if we deem it appropriate, to use our mutual connections to engage these individuals.
After contacting such individuals, we shall ask for their consent to continue to contact them in relation to opportunities to support our mission. If we decide not to contact an individual or they tell us they do not wish to be contacted at any time, we shall delete any information collected, only retaining key identifying information to ensure they are not contacted or considered for contact in the future. We may also use these sources when undertaking due diligence to detect fraud, money laundering and credit risk in order to protect the reputation of the charity.
We can contact you by post and telephone, and, where you have provided consent, by e-mail, to let you know about our events and activities including mention those of third parties, particularly where they are collaborating with us or sponsoring our events that might be of particular interest to you; retail offers and promotions, or about the work of Chester Zoo more generally; and to provide you with information about and the opportunity to participate in our fundraising activities.
We provide the opportunity for you to opt-out from receiving our marketing communications every time we contact you. You can opt-out from receiving our marketing communications, or update your contact preferences at any time by logging into and updating your account here. Or emailing your requested changes to marketing chesterzoo. If you are a social media user, we will use certain social media tools as part of our relationship with you.
These identified individuals will then be shown advertisements about Chester Zoo on their newsfeed. We use HGEM to aggregate and analyse online reviews or posts you have made on TripAdvisor, Google, Open Table or Facebook, this is to ensure that we maintain a world-class visitor attraction through identifying trends in visitor feedback.
We collect and manage personal data about children in some circumstances, such as where children participate in activities at Chester Zoo such as educational and learning activities, or zoo ranger or junior member events or competitions or have requested to receive certain communications from us, such as newsletters.
Those aged under 13 are not permitted to receive our newsletters, or enter any competitions or prize draws with us. We will not knowingly have any other direct contact with those aged under Where a parent or guardian gives consent on behalf of a child, we contact that child after their 18th birthday, to check if they wish to maintain their relationship with us. As a rule, Chester Zoo collects personal information directly from you. If you are unable, for whatever reason, to provide this essential information, we can ask a relative or friend accompanying you to provide it.
Some areas of our premises are equipped with CCTV. Where in use, CCTV cameras are there for the protection of all customers, staff and third parties, and to protect against theft, vandalism and damage to Chester Zoo goods and property. Generally, recorded images are routinely destroyed and not shared with third parties unless there is suspicion of a crime, in which case they will be turned over to the police or other appropriate government agency or authority.
This section is not meant to suggest that you will in fact be monitored or your actions are subject to constant surveillance. It is meant to bring to your attention the fact that such monitoring can occur and results in the collection of personal information.
When you adopt one of our animals, as part of your contract we collect your personal information to manage the adoption process effectively.
This information includes your name, address, telephone and email of both the adopter and the third party purchaser. We collect personal data directly from yourself or by a person who has purchased the adoption on your behalf, and store it in an on-site database. We will also use your information to ensure that you receive your Z-magazine, to notify you when your adoption is ending and to process the adoption payment.
In most cases, your personal information relating to the adoption will be deleted one year after the adoption has ended. To effectively manage a membership contract, we collect and maintain different types of personal information in respect of those who are purchasing or receiving a membership. One of your member benefits is to receive a copy of Z magazine, but if you would prefer not to just let us know.
We are legally obliged to keep any financially related personal information for seven years, other personal information is deleted one year post membership with photographs being deleted six months after you membership has lapsed. When you use the Chester Zoo App, depending on what you consent to, your name, email address, height, date of birth, location and marketing preferences are processed for app functionality, marketing and push notifications.
The content of the app is deemed to contain no objectionable material and is suitable for any child over 4 years old. If you are allowing a child under the age of 13 to use the app on your device, please give the necessary consents prior to passing the device to a child.
Any data you submit will be stored securely in the a UK database for a period of 2 years from the time you last used the app after which time it will be securely deleted. If you opt in for marketing via the app we will continue to process your data for this purpose until you opt out. Managing your data effectively and securely is important to us and we welcome any feedback. You will find the link to the ICO website here.
For all enquiries in respect of this privacy policy, please contact marketing chesterzoo. We keep our privacy policy under regular review. This privacy policy was last updated in January Home Corporate information Privacy Policy. Your privacy Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will collect, use and store your personal data.
Our registered charity no. Personal data we collect and the purposes for which we use it What personal data do we hold? We will only process sensitive personal data also known as special categories of data e. How and why will we use this personal data? We will use your personal data to: provide you with the information, products or services you have requested from us, including such things as admission to the zoo, specific events that we run, merchandise from our shops, responding to your enquiries and requests, attending educational activities and events, and to tell you about our work and our fundraising; provide you with other information which we feel interest you.
This can include newsletters, tips, updates, information in relation to fundraising campaigns, voluntary surveys or questionnaires for you to complete, details of relevant volunteering opportunities, and details of any promotions and competitions we are running.
What lawful bases do we rely on to use your personal data? The legal bases that we rely on for processing your personal data are: You have provided your consent to us using your personal data for a specific purpose: We will ask for your consent to use your personal data to send you marketing emails.
It is necessary in connection with the performance of a contract with you: Sometimes it is necessary to process your personal data so that we can enter into contractual relationships with you. It is necessary for compliance with a legal obligation to which we are subject: This would include where we have to retain certain records, for example, to manage health and safety, for the detection and prevention of crime, safeguarding obligations, for maintaining suppression lists to ensure we comply with marketing laws, for tax reasons such as those related to gift aid donations and undertaking due diligence before accepting certain donations or entering into certain relationships.
It is within our legitimate interests. How we collect personal data We collect information about you: When you give it to us directly You give us your personal data in order to receive information from us; visit our facilities; buy products or services from us including such things as purchasing, administering and renewing membership; when you volunteer with us or take part in any of our community programmes — such as Wildlife Connections or request information about these ; when you donate to us; when you respond to a survey or when you otherwise engage with us on our websites and digital products.
When a third party provides us with your personal data Your personal data be shared with us by third parties in certain circumstances including but not limited to individuals who purchase gift membership on your behalf, ticket agencies that sell tickets to access Chester Zoo or specific events run there, schools or other institutions who work with us or receive our services, by mutual contacts who recommend you to us or buy goods and services on your behalf or as a gift, and by our partners who host and run events or help to run and host events at our premises, or run competitions or prize draws jointly with us.
When it is available publicly To gain a better understanding of you, to improve our communications and fundraising approaches we combine personal data you provide to us with personal data available from external publicly available sources such as Companies House and published articles and newspapers.
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